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Barclays Center To Compete with MSG on College Hoops

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The Nets have signed a big college sports marketing agency to help them market Barclays Center as a venue for major college games starting in 2012-13.  The hiring of IMG Colleges would put Barclays in direct competition with Madison Square Garden.  "We are looking at 25-plus major college matches while developing a collegiate franchise," Brett Yormark told Sports Business Journal. IMG College sells marketing, sponsorship and media rights for 23 major programs, including Kansas, Kentucky, Texas, Michigan, Ohio State and Florida.  It's never represented an arena before.  The Nets believe that schools would trade a home date to play at Barclays Center in order to gain media coverage and an advantage in recruiting.

Meanwhile, the Nets released new renderings of the Barclays Center on Monday.  Sports Business Journal notes that the arena bowl is one of the tightest in the NBA, with 85 percent of lower-bowl seats along the sidelines and corners, increasing to 95 percent in the upper deck. The words, "Brooklyn Nets" are emblazoned at either end of the court. Yormark has previously said the arena could accommodate hockey, a notion supported by the rendering for a concert layout.