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Becoming the First Sports Billionaire Could Be Key for LeBron Move

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LeBron James sees himself as a global brand and wants to be the first sports billionaire. Beyond the endorsements, the commercials, he also has his own marketing firm.  So, writes the Post's George Willis, playing in the world's financial capital could be a big lure.  He can sell plenty of sneakers from Cleveland but he can become a tycoon playing in New York, he writes.LeBron steered clear of free agent talk Wednesday, but he had kind words for the Nets. "I think it's a really good franchise," he said. "They've got a bright future. We'll see what goes on in the future for this team."