LeBron James sees himself as a global brand and wants to be the first sports billionaire. Beyond the endorsements, the commercials, he also has his own marketing firm. So, writes the Post's George Willis, playing in the world's financial capital could be a big lure. He can sell plenty of sneakers from Cleveland but he can become a tycoon playing in New York, he writes.LeBron steered clear of free agent talk Wednesday, but he had kind words for the Nets. "I think it's a really good franchise," he said. "They've got a bright future. We'll see what goes on in the future for this team."
- Business pitch could lure LeBron - George Willis - New York Post
- Net fans deserve round of applause for booing LeBron James - Mitch Lawrence - New York Daily News
- The Knicks, LeBron and Subjective Reasoning: Is It Better to be the Knicks or the Nets? - Josh Alper - NBC New York
Nets Fans Boo LeBron James, Because They Can - Mike Prada - SB Nation