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Yormark: We're More Marketing than Basketball

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via <a href="http://mycrains.crainsnewyork.com/40under40/profile_images/2006/thumbs/402006yormark.jpg">mycrains.crainsnewyork.com</a>
via mycrains.crainsnewyork.com

Word is that when everything gets worked out, Brett Yormark's main job will be running Barclays Center.  As president of Brooklyn Sports & Entertainment, he's in charge of selling sponsorships, suites, and booking all those other dates at the arena.  So when ChiefExecutive.net asked if Barclays is more a "marketing platform" than "basketball play", he replied, "absolutely."  As he noted, "When you think about the 200-plus events at the Barclays Center, only 41 are Nets basketball games. And if we make the playoffs, hopefully a little bit more. But it’s truly about entertainment and developing a marketing platform" for arena sponsors. He also talked about his "Rent-a-Net" program, saying it's been successful, adding "players love it. It humanizes them."