The Nets announced on Friday that they've reached a marketing and promotion deal with IMG College to bring NCAA basketball to Barclays Center starting in 2012-13. In the press release announcing the deal, Kentucky coach John Calipari said he wants to coach the first college game in Brooklyn. "Basketball is really the heart of Brooklyn, and there is no place that has developed more all-time great players than the borough. There's no question about it. We want to play there first," said Calipari. Brett Yormark sat behind the Wildcats bench last weekend watching Cal coach...and John Wall play. Brooklyn Sports and Entertainment, which will run the arena, hopes to sell 100 suites at Barclays by offering all-event deals.
Kentucky as well as 22 other college teams are represented by IMG. In addition to NCAA basketball, IMG will book college hockey, major indooor tennis events, high school sports and even fashion shows.
Nets, IMG team up to bring college hoops to Barclays - John Lombardo - Sports Business Journal