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Nets Ticket Sales: A Survival Story

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NEWARK NJ - OCTOBER 23:  A general view of the Prudential Center prior to the game between the Buffalo Sabres and the New Jersey Devils on October 23 2010 at the Prudential Center in Newark New Jersey.  (Photo by Mike Stobe/Getty Images)
NEWARK NJ - OCTOBER 23: A general view of the Prudential Center prior to the game between the Buffalo Sabres and the New Jersey Devils on October 23 2010 at the Prudential Center in Newark New Jersey. (Photo by Mike Stobe/Getty Images)
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The Wall Street Journal profiles the two tenants at "The Rock" and the similar, but different, strategies they've developed to sell tickets during tough economic times. 

For the Devils it's easier.  They're not moving.  The Nets have two problems: the same one everyone else has plus Brooklyn.

It's led to some innovative thinking but also some realistic assessments. In a remarkably candid quote, Fred Mangione, the team's senior v.p. for ticket sales, describes the strategy.  "Unfortunately, New Jersey never gave the team enough support on a consistent basis [but] we market and sell in New Jersey like we're never leaving." The reality, though, is "It's all about Brooklyn and it's all about the building."

Meanwhile in Brooklyn, some fans are upset with the Knicks advertising campaign on either side of the Barclays Center construction site.

  • Selling Tickets the New Jersey Way - Sophia Hollander - Wall Street Journal
  • Knicks to Brooklyn: We are your team - Stephen Brown - Brooklyn Paper