The Wall Street Journal profiles the two tenants at "The Rock" and the similar, but different, strategies they've developed to sell tickets during tough economic times.
For the Devils it's easier. They're not moving. The Nets have two problems: the same one everyone else has plus Brooklyn.
It's led to some innovative thinking but also some realistic assessments. In a remarkably candid quote, Fred Mangione, the team's senior v.p. for ticket sales, describes the strategy. "Unfortunately, New Jersey never gave the team enough support on a consistent basis [but] we market and sell in New Jersey like we're never leaving." The reality, though, is "It's all about Brooklyn and it's all about the building."
Meanwhile in Brooklyn, some fans are upset with the Knicks advertising campaign on either side of the Barclays Center construction site.