A year after Jay-Z steered clear of the Nets, the team's most famous minority owner is back. He and his wife, Beyonce', sat courtside with Mikhail Prokhorov's No. 2, Dmitry Razumov, on Opening Night, another featured role like the one he and Beyonce' played at the Barclays Center ground breaking in March.
Now he's part of a promotion that links his new book with the Nets. A page of Jay-Z's upcoming autobiography, "Decoded", has been hidden at the Prudential Center. Once the specially created page is discovered at Saturday's Magic game, fans will be able to text in a code to be entered in a drawing to win two tickets to a Las Vegas concert featuring Jay-Z and Coldplay on New Year's Eve. Other pages will be hidden at locations important to the hip-hop mogul's career.
Brett Yormark told a Russian website in September that "Last year, it became very difficult" for Jay-Z. "He didn’t like what was happening [with the team, with] the image of the team. But now, with the relocation quite close, he’s in a different mood." Jay-Z didn't attend a single Nets game last season after being a regular feature in previous seasons. One of Prokhorov's top priorities on buying the Nets was to restore the relationship.