Nets Dominate Newark Skyline

The Nets began to roll out its latest billboard campaign Wednesday, placing giant figures of Nets players and Avery Johnson on sides of Newark's tallest buildings. 

A towering figure (100' x 150') of Brook Lopez is already on side the IDT Building at 520 Broad Street, with the tagline "Experience Something Big." Devin Harris will be showcased on the Robert Treat Hotel. with the tagline, "Experience It" and Johnson, Lopez, Harris, Troy Murphy and Derrick Favors will stand on the 494 Broad Street building along with  "Experience Newark's Newest Residents."

On Wednesday, Terrence Williams got first-hand experience in how easy it is to get to the Prudential Center from Manhattan ...and his very first train ride ever.

"We are in Newark, we are ready to play, and we want fans to experience Nets Basketball," said Brett Yormark, in explaining the marketing promotion.

• Thinking Big - John Brennan - Meadowland Matters
• Nets Show the Way From M.S.G. to Newark - Jonathan Abrams - New York Times
• T-Will Takes a Train Ride - Ben Couch - New Jersey Nets