Taking advantage of Mikhail Prokhorov's high profile on both sides of the Atlantic, the Nets have launched a Russian language website, appropriately named NetsRussia.com. The site is not fully up, only a front page with the team photo in Red Square and the words, "Welcome to Nets Basketball", laid out in Cyrillic.
The Nets have attracted a lot of attention in Russia since Prokhorov purchased the team, particularly this week with the boss attending three Nets home games.
Meanwhile, Prokhorov hosted a reception for the New York launch of his Snob Magazine in one of Manhattan's trendier spots with many of his top managers, including Avery Johnson, on hand.
- NetsRussia.com - New Jersey Nets
- Launch Party for Snob Magazine - Sam Dolnick - New York Times
A Towering Presence at Russian Snob Launch - Marshall Heyman - Wall Street Journal