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Nets "Seeding" Brooklyn Fan Base

Brett Yormark says the Nets' strategy is to "sell fun, not wins" to fans in New Jersey and "to sell hope, to sell the going-forward story" to fans in Brooklyn. And so they do more than they normally would in fan outreach, to "seed" that Brooklyn fan base, like sending Chris Douglas-Roberts and Terrence Williams to a Brooklyn pediatric ward. Can it work with a 3-40 record? As CDR tells the kids, "stay positive, because we are."