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"Snob" Appeal: Prokhorov's Magazine Amused at Press Coverage

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One of Mikhail Prokhorov's recent ventures is a magazine for Russia's new rich, aptly named "Snob". In reviewing local coverage of the boss' bid to buy the Nets, a "Snob" writer is bemused by the attention paid Prokhorov's foibles, quoting everyone from critic Daniel Goldstein to booster Marty Markowitz. "Snob", which adorns its review with a heroic portrait of Prokhorov, reports he isn't planning to move to New York.