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The Prokhorov Effect

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What's going to be the effect of having the NBA's richest (or second richest) owner calling the shots...and spending the cash? Could a good young core, a ton of cap space, the promise of a new arena and a very rich owner turn the Nets into a contender fast? And beyond wins and losses, the "New Nets" are likely to become a bigger global...and local...brand, one a lot of free agents could find attractive.