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Yormark Not Backing Down on Matchup Plan

Despite criticism from some fans, Brett Yormark isn't backing away from the Nets' reversible jersey promotion. Far from it. The Nets are increasing the visibility of the program, producing a video to play on the Nets' home page and elsewhere. The Nets CEO will travel to London on Oct. 7 as part of a Brand Leaders Summit, where he will explain how "his NBA franchise drives customer loyalty".