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Yormark Not Backing Down on Matchup Plan

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Despite criticism from some fans, Brett Yormark isn't backing away from the Nets' reversible jersey promotion. Far from it. The Nets are increasing the visibility of the program, producing a video to play on the Nets' home page and elsewhere. The Nets CEO will travel to London on Oct. 7 as part of a Brand Leaders Summit, where he will explain how "his NBA franchise drives customer loyalty".