clock menu more-arrow no yes

Filed under:

CEO's Love of the Team, International Possibilities Drove PNY Deal

Gadi Cohen, CEO of PNY Technologies, is a big Nets fan who goes to games whenever he can, says the company's marketing manager. That and the presence of two of the NBA's biggest international draws--Yi Jianlian and Eduardo Najera--drove the Brooklyn-founded, Parsippany-based PNY to make a "six figure" sponsorship deal that puts the company's logo on team practice jerseys and its name on the training facility.