Brook Lopez (he's the other side of Dwight Howard) thinks the reversible jersey idea is "a very cool promotion". Dywane Wade (opposite Devin Harris) likes it too. "It takes a confident organization" to do it, he says. As for the NBA, which approved the concept, its marketing veep admits, "I don’t think it has ever been done before." One thing is certain. No Nets ticket promotion ever got this much attention.
- N.B.A. Teams Devise New Ways to Fill Seats - Vincent M. Mallozzi - New York Times
- Believing in your product - hawksdawg - Peachtree Hoops