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Yormark Marketing as If the Nets are Staying in NJ

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Marketing a bad team in a bad arena to a fan base you're abandoning ain't easy. Brett Yormark hasn't backed down from the challenge and continues to attack it aggressively. "We're going to investment spend as if we're staying for 20 years," Yormark says. "Enjoy the Nets experience as long as we're here and when we move then you'll vote with your wallet whether you want to follow us or not."