To some in marketing, the only bad publicity is no publicity. That seems to be the Nets' thinking re the reversible jersey promotion. Since NetsDaily broke the story, a sea of (digital) ink has been spilled, most of it slamming Brett Yormark. The Nets have embraced the controversy, posting links about it on their website. A sports marketing consultant says it "keeps the team brand fresh and relevant in mid summer."
- Nets Continue To Bounce The Promotional Ball During The Offseason… - Joe Favorito - Sports Marketing and PR Roundup
- Nets Ticket Deal: Inappropriate or Innovative? - Michael J. Senno - Sports Biz by Senno