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Get Ready for the Next Frontier in Advertising: Practice Jerseys

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Anyone who has ever seen images or video from a Euroleague game knows that the players' jerseys are festooned with ads from team sponsors. The NBA has long declined to sell space on jerseys. But in a shift, they will permit them this season on practice jerseys. Brett Yormark is ready to sell them, but admits it's a small step, that practice jerseys arent seen that often...outside of, well, practice.