Mashable, a social media guide, rates NBA teams on how well they use sites like Facebook and Twitter. The Nets, writes Gail Sideman, are one of only four teams who "get it" on the value of such sites. The Nets' six different accounts "make them a social media winner, even while their team has failed to perform on the court in recent years." So far, only one player has an active Twitter account, Chris Douglas-Roberts.
- How the NBA is Using Social Media - Gail Sideman - Mashable