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Yormark: Building Brand in Bad Times

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Word is that the Nets ticket and sponsorship sales are even or up a bit over last year...an accomplishment in a deep recession. Brett Yormark tells "Selling Power" magazine that beyond trying to push sales, the best thing you can do in tough times is build the brand. He talks about the various ways he's tried that, noting some of it works, some of it doesn't. It's all part of a plan that ends at the Barclays Center.