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Yi's Popularity Helps Fuel NBA's Growth in China

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China Daily, the official newspaper of the People's Republic, offers a detailed look at the growth of the NBA in China. While noting Yao Ming's crucial role, the paper adds that Yi Jianlian is almost as popular, at least in terms of TV audiences. Nearly 90% of adult Chinese are aware of the NBA, which can draw 200 million viewers for televised games and a million online. It's a big part of the NBA's business...and getting bigger.