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Yi No. 3

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Yi Jianlian may be struggling on the court in the NBA, but in China, the 7-footer is moving up. In its annual listing of the country's top celebrities, Forbes China listed Yi third, behind only Yao Ming and starlet Zhang Ziyi. Last year, Yi was listed at #4, but passed hurdler Liu Xiang, who had to drop out of the Beijing Olympics. The ranking is based on media exposure. More than 50 of the Nets games are broadcast in China.