In another indicator of how difficult it's been to create a fan base for the Nets this season, internal league documents show the team's website ranks 28th in traffic among NBA teams. Sports Business Journal reports the Nets' site averages 151,568 weekly page views, ahead of only the Kings and Thunder, two of the league's worst teams. The Nets' total represents less than 10% of what the Lakers and Cavs draw.
- NBA high fliers lead league’s Web standings - John Lombardo - Sports Business Journal