No NBA team has been as driven in getting tickets into people's hands--and people in arena seats--as have the Nets. The Times chronicles the various efforts--some might say gimmicks--the team has used to populate the IZOD Center this season. A rebuilding team, a long delayed move and economic hard times have made for what Brett Yormark calls "challenging times". He says game attendance is down only 3%.
- Nets Try Different Ways to Sell Tickets in Tough Economy - Jonathan Abrams - New York Times