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Yormark: "It’s a Challenge Out There"

No NBA team has been as driven in getting tickets into people's hands--and people in arena seats--as have the Nets. The Times chronicles the various efforts--some might say gimmicks--the team has used to populate the IZOD Center this season. A rebuilding team, a long delayed move and economic hard times have made for what Brett Yormark calls "challenging times". He says game attendance is down only 3%.