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Latinos: Nets' Next Marketing Frontier

When the Nets play the Nuggets Saturday, it'll be Latin Night at the IZOD. The team is hoping the area's hispanic population identifies with the team's two Latin American players: Eduardo Najera, who was born in Mexico, and Brook Lopez, whose father was born in Cuba. "There is a large Latino population in the metropolitan area," said Najera. "And I think it's important that we have an approach to the community."