In a joint profile in Strategy Magazine, Brett and Michael Yormark talk about positioning their NBA and NHL franchises in this economy. Brett says he and the Nets are "not concerned so much about this year, 2009, as I am for next year . . . We are all on uncharted waters." As a result, strategies have changed. "Although I want to sell tickets, most of my strategies are meant to brand relevance, create good will."
- Playing it Smart: the Yormark Twins - Mavian Arocha - Strategy