Brett Yormark and his twin brother, Michael, both run major league sports teams: Brett the Nets, Michael the Florida Panthers of the NHL. They both have "inventories", that is, unsold seats. To make their season tickets more attractive, the two have agreed to a unique ticket sharing program. Full and partial season ticket holders will be offered comparable seat locations at the other's games based on seat availability.
- Nets, Panthers offer cross-country ticket deal - John Lombardo & Tripp Mickle - Sports Business Journal
- Nets CEO Brings the 'Madness' to the Boardroom - Richard Wilner - New York Post
- Nets set up ticket exchange with hockey's Panthers - AP