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Buy One Twin, Get the Other One Free!

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Brett Yormark and his twin brother, Michael, both run major league sports teams: Brett the Nets, Michael the Florida Panthers of the NHL. They both have "inventories", that is, unsold seats. To make their season tickets more attractive, the two have agreed to a unique ticket sharing program. Full and partial season ticket holders will be offered comparable seat locations at the other's games based on seat availability.