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Najera Part of US Sports' Foray Into Hispanic America

Eduardo Najera's value to the Nets has been discounted by one injury after another, but to the NBA, he's a highly valuable asset. The league is marketing itself to Hispanic Americans, the fastest growing segment of the US population, one long enamored with soccer. "If we can somehow get to them and relate to them, they're going to respond," he said, talking about the NBA's new "éne-bé-a" campaign.