Brett Yormark has a reputation for being quick off the mark and creative...but some believe he also overreaches and threatens to oversell his brand. Still, he makes no excuses. "As a team in transition, it’s hard to go after the hard-core fan," Yormark says. No everyone is convinced. One marketing consultant suggests "Some of this reeks of desperation and throw this up and see if it sticks."
- No Wins but Plenty of Giveaways for Nets Fans - Ken Belson - New York Times