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Is Yormark Overselling His Brand?

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Brett Yormark has a reputation for being quick off the mark and creative...but some believe he also overreaches and threatens to oversell his brand. Still, he makes no excuses. "As a team in transition, it’s hard to go after the hard-core fan," Yormark says. No everyone is convinced. One marketing consultant suggests "Some of this reeks of desperation and throw this up and see if it sticks."