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Nets Add Chinese Advertisers

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You can always tell when a Nets game is televised in China. The revolving signage below the scorer's table is filled with Chinese ads. It's one way the Nets monetize their investment in Yi Jianlian. The Nets announced Friday they have added two new advertisers for that signage and kept those they had last season. One, Yili Milk, is a big Yi sponsor. The Nets appear on Chinese TV 49 times this year.