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How Mikhail Prokhorov Might Change the Nets

When Mikhail Prokhorov took over CSKA Moscow 13 years ago, it was bankrupt. A friend of his father's, Alexander Gomelsky, had asked his help. Gomelsky was CSKA's president and a Hall of Famer. Prokhorov started with laser light shows, then built the team with big bucks...learning along the way the value of good publicity. He may try the same thing again and along the way turn the Nets around. We look at how.