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Making a Brand New Start of It in Old New York?

A curious email reached us this week, one sent to sports enthusiasts and others in the New York area. From a well-known person in the city's basketball community, it asked for opinions on changing the team name, and not just to "Brooklyn Nets". What about "New York Nets", the team's old name or how about abandoning "Nets" for something new? Most curious: the author said he's "consulting" for "the new owners".