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Rovell: "Nets Will Sell Anything...And They're Good At It"

CNBC's Darren Rovell says the Nets' big marketing moves--reversible jerseys, "Rent-a-Net", a new name on the practice facility--are part of Brett Yormark's plan to create a buzz about the team...and it works. "They probably get the most attention of anyone that low on the totem pole," says Rovell. One problem he sees with the "Rent-a-Net" promotion: "How many times is (Devin Harris’) agent going to let this happen?"