Eduardo Najera is Mexico's only NBA player. So, as the league launches its big Hispanic marketing push, he was the player reporters called to get an opinion. "I think it's only going to help for Hispanics to identify with players besides the Hispanic ones," said Najera, who has set up a national youth league and runs hoop clinics in his native land. The league's new Spanish website launched Sunday.
- NBA launches marketing campaign to reach Hispanic fans - AP
- More NBA en Español - Yvonne Villarreal - Los Angeles Times
- The Éne-bé-a (NBA) Wants You To Start Watching - Fidel Martinez - Guanabee