The lead item on the Nets' website Monday said it all--a picture of Kiki Vandeweghe greeting Yi Jianlian as he arrived at JFK to begin working out with the team. There was a video and an article, but there didn't need to be. The rest of the items below it related to ticket sales events and promotions. Yi is more than a basketball player for the Nets. He is a cultural and marketing icon.
- Kiki Connects with Yi - New Jersey Nets