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With Yi in Jersey, the Marketing Begins

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The lead item on the Nets' website Monday said it all--a picture of Kiki Vandeweghe greeting Yi Jianlian as he arrived at JFK to begin working out with the team. There was a video and an article, but there didn't need to be. The rest of the items below it related to ticket sales events and promotions. Yi is more than a basketball player for the Nets. He is a cultural and marketing icon.