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Nets Launch Chinese Language All-Access News Pages

In its effort to increase access to Chinese and Chinese-American fans, the Nets have quietly launched Chinese language news pages on its website. The first entry is a graphic featuring, who else, Yi Jianlian. The Nets, like the league's other 29 teams, already have a Chinese-language website. The Nets have said one third of the traffic to njnets.com now comes from Asia.