With banks reeling from the financial crisis, one winner could be Barclays. When the UK bank agreed to pay $400 million for naming rights to the Brooklyn arena, analysts questioned the deal. Could Barclays justify such an outlay considering its limited US presence? Now, after buying the retail business of Lehman Brothers, the Wall Street Journal writes, Barclays' CEO "is about to get a [US] bank to go with his arena."
- Barclays President Bets Big - Carrick Mollencamp, Dana Cimullica & Alister McDonald - Wall Street Journal
- Sports Naming Rights: Another Business Sector Needs To Step In - Darren Rovell - CNBC
- A Casualty of the Financial Crisis: Sports Sponsorships - Adam Smith - Time