After the Nets traded for Yi Jianlian, drafted Brook Lopez and signed Eduardo Najera, the team promised that their marketing would go beyond Chinese, Cubans or Mexicans. Okay, how about Russians? At Brooklyn's annual Brighton Beach Jubilee, the Nets and Forest City Ratner distributed a double-sided flyer in English and Russian urging support for Bruce Ratner's planned new arena and the Nets.
- Atlantic Yards Brochure - Russian - Forest City Ratner
- Atlantic Yards Brochure - English - Forest City Ratner
- FCR's Russian outreach: "Everything is Better in Brooklyn" - Norman Oder - Atlantic Yards Report
