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Yormark Headed to China

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Much of what was written in Monday's USA Today profile of Brett Yormark is known to Nets fans...but not all. Yormark details just how he intends to leverage but not exploit Yi Jianlian's unique appeal. Yormark says he is headed to China seeking sponsorships and notes how the Nets have hired a multi-cultural marketing agency, created a Chinese website and hired two Mandarin-speaking salespeople.