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NBA: Yao and Yi the "Bridge" to Basketball as "Everyday" Activity

NBA China CEO Tim Chen thinks Yao Ming and Yi Jianlian are big parts of the NBA's growth. In an interview with Sports Business Daily, Chen described Yao and Yi "as a bridge to making basketball as being a part of everyday life in China". So far, so good, he says but the league is banking on a lot more, planning up to 1,000 NBA stores. Meanwhile, Yi ranks 11th in "most buzzed-about athletes" at the Olympics.