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The Celebrity Power of Yi

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Forbes Magazine is out with its list of the 25 most popular celebrities in China and the Nets' Yi Jianlian is #4 on the list, just behind Jet Li, the actor in martial arts films. Yao Ming tops the list. Forbes based its list on a combined ranking of income and celebrity, or appearances on Web sites, print publications and other media. Yi already has endorsement deals with Nike and Coca-Cola.