clock menu more-arrow no yes

Filed under:

Nike to Yi: "Go for It"

New, comments

US firms are using sponsorship deals with Olympic athletes to create "Go China" campaigns. The campaigns are encouraging Chinese athletes to win their events, using highly produced videos, giant billboards and websites. Two of those firms are Nike and Coca-Cola and one athlete pushed by both is the Nets' Yi Jianlian, who's featured in Nike's "Go for It" and Coca-Cola's "Let's Get Red!" campaigns.