Nets brass say the decisions to acquire Yi Jianlian and Eduardo Najera weren't about marketing. But if they were, they'd be considered genius moves. Yi’s appeal is well known, but Najera is also appealing to marketers. As the only Mexican-born player in the NBA, he was second in endorsement income on the Nuggets. An NBC Sports survey put them 9th and 10th among the NBA's most marketable last November.
- Can LeBron surpass Michael on Madison Ave.? - David Sweet - NBC Sports
- Nets land Najera, NBA's tenth most marketable player (they already have #9) - Norman Oder - Atlantic Yards Report
- Najera will be missed in Denver - Aaron J. Lopez - Rocky Mountain News Blog