Never, ever underestimate Brett Yormark's marketing savvy. France's Alain Robert climbed Bruce Ratner's New York Times building Thursday, stopping outside the Barclays Center model suite on the 38th floor. Yormark pounced: "We appreciate Mr. Robert’s potential interest in purchasing a Barclays Center luxury suite ... however, we strongly encourage Mr. Robert to take the elevator."
- French daredevil scales NYC building - Reuters
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- Man Scales New York Times Building - Josh Haner - New York Times
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