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Yormark: Barclays Center, Not Nets, the Attraction in Brooklyn

In discussing sports naming rights, Brett Yormark told the AP that it was the iconic nature of the Nets' new arena, not the team, that attracted Barclays Bank to add its name to the arena marquee. "It's not about the team," he said. "It's about the building. This will be landmark building, a destination area." The Nets now have their own naming rights division.