Fifty Nets games will be seen nationally on Chinese television this season. Fans there know all about Yi Jianlian and want to know more about his teammates. "If you play with Yao Ming, Sun Yue or Yi Jianlian," writes HoopsWorld, "There could be a (Chinese) endorsement deal waiting for you". Already three of Yao's teammates have deals with PEAK, who is now a Nets sponsor as well. Not everyone is so positive.
- Nets Looking to PEAK in China - Alex Raskin - HoopsWorld
- Does Marketing Trump Basketball When It Comes to the Nets Starting Yi - Norman Oder - Atlantic Yards Report