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Yi Helping Nets with Marketing

PEAK, the Chinese sports apparel brand, and the Nets have reached a multi-year "sponsorship alliance" agreement. The agreement includes television visible courtside and baseline signage that can be seen during the 31 Nets' home games that will be broadcast in China this season. PEAK has recently made in-roads in the sports apparel business. The highest profile basketball player it's signed? Jason Kidd.