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Chinese Support of Yi Will Depend on His Success

We've all seen the numbers: 50 Nets games to be televised on Chinese television, audiences of a quarter billion people for Yi vs. Yao matchups, the dramatic increase in Asian traffic to the Nets' website. There are even plans for shuttle busses from Chinatown to the IZOD. But SLAM reports that support for Yi Jianlian is not a given in the Chinese community. Interest in Yi won't survive a lot of 1-for-10 outings.