In a lengthy profile, the Daily News' Julian Garcia examines what Yi Jianlian brings to the Nets, on and off court. Team marketers are unabashed in their strategy of using him to bring in a new group of fans who may not have been interested in the team: Asians and Asian Americans, while team managers know they will have to be patient in developing him. After all, Yao Ming was once viewed as a project too.
- China's Yi Jianlian brings new look to the Nets - and their fans - Julian Garcia - New York Daily News