The Nets say they acquired Yi Jianlian purely for his ability to play the game. Now they're starting to reap other rewards in China and the Chinese-American community. The team has set up two Chinese language websites and is marketing ticket packages featuring NBA teams with Chinese players...and 50 Net games will be televised in China. Brett Yormark has even traveled to China seeking sponsors.
- Counting on a 7-Footer to Reach New Fans - Jonathan Abrams - New York Times
- Nets' Chinese Language Poster - New York Times
- New Jersey Nets (Simplified Chinese Language Site) - New Jersey Nets
- New Jersey Nets (Traditional Chinese Language Site) - New Jersey Nets
