The Nets have 87 sponsors and in this economy, keeping them is crucial for the team's financial health. Same with fans. Brett Yormark says it's all about "value creation" and that means bringing sponsors together in business-to-business forums and working up "all-you-can-eat" plans for fans. In tough times, "people absolutely need to find two hours in a week to get away and enjoy themselves," he says.
- Nets' Yormark Says `Underdog' Role for Sponsors a Fit - Mason Levinson - Bloomberg
- Net boss sees ticket to success - John Brennan - The Record
- NBA taking preventative measures during slow economic times - Steve Aschburner - Sports Illustrated